Come home to yourself

THROUGH THE ART OF PERSONAL STYLE

SIGN UP FOR THE MONTHLY NEWSLETTER

SO YOU DON’T MISS AN UPDATE, DISCOUNT, OR STYLE SUPPORT!

Hey lady, I’m Alex Fownes

FOUNDER, STYLIST, AND COACH

Working with creatives, characters, and women who have felt wrong for much of their lives, I help you find self love through your outward expression. Allow me to show you that every part of you, yes even the "bad" parts are worth accepting and honoring through the way you dress!

Find the style that reflects your highest self

SO YOUR BIG DREAMS CAN BECOME YOUR REALITY

Color Analysis

Personal Shopping

Style Coaching

What’s it like to work with me?

I FEEL IT’S BEST TO SHOW YOU…

Picture number 4 sums up my Aquarius season. A lot of shit was shattered to repair it in a way that was far more aligned than in used to be. Old narratives I had about community, the direction my business was taking, my self image and what I though
Hanging with my bingo community for Valentine’s Month!! Announcing the next discounts and community challenges soon in the upcoming newsletters! Sign up is on my homepage which you can access in my bio ❤️🤍 Always available by email and disc
Remember to celebrate. The small victories The big wins The progress you’ve made The trials you went through to get to where you are The past versions of yourself that built the resilient, beautiful woman that you are now Yesterday marked t
5 more reasons to join the “I Have Everything I Need” BINGO challenge?! Here’s the roundup! #personalstylist #coloranalysis #selflove #wearyoursignature #millennialstyle